Is your church ready for Giving Tuesday?
In this episode, Kenny sat down with one of the most respectable leaders in the aspect of generosity, stewardship and giving, Chris Willard.
They talked about how to encourage not-yet givers to be regular givers and how participating in Giving Tuesday will help spark generosity and giving to the hearts of people in your church and outside of your community.
Check out their conversation below.
[00:53] I started working at Leadership Network. I am the director of generosity and initiatives. In Leadership Network, what we try to do is to put churches into groups and we try to encourage them to kind of dream big about strategies that can really help them be more effective in the church. And the area that I lead is the area of generosity and stewardship and giving.
[1:35] Most of the work I am doing is trying to work with pastors who are trying to really create a revolution of generosity and stewardship and giving in their churches.
[2:09] We are entering a season talking about Giving Tuesday. Giving Tuesday, if you haven’t heard about it before, basically, is the Tuesday that follows Black Friday.
[3:04] Giving Tuesday is the place where I have given to things that are not necessarily connected to my church or to some of the ministries that I support.
[3:21] Giving Tuesday has encouraged me to give those gifts over the years and I think it’s a genius idea.
[4:07] Last year, 2016, there was 1.56 million individual gifts. And I think the total amount of donation over 40% growth over the year and I think it raised over $168 million this past year. That’s pretty size-able.
[4:33] I think churches need to get involved in Giving Tuesdays.
[4:54] I think the church is really in a perfect position to encourage people or to leverage the whole idea of Giving Tuesday.
[6:21] You need to raise money and draw attention not for your church but for what the church stands for.
[6:48] I think it would be a great way for a church to get a not-yet giver, to give a modest gift for the very first time.
[6:59] The reason people are sometimes a little bit suspicious about giving at churches is often because churches haven’t done a great job with this topic.
[7:24] You can start to say in your congregation, “Look, if you’ve never given here in our church, we will encourage you to make Giving Tuesday your very first time to kind of get involved.”
[8:41] Probably, right now, here we are, in the beginning of October, it’s a little too early to start talking to your congregation about your year-end giving strategy, but it is definitely not too early for your team to start planning.your year-end giving strategy. And, in fact? You might also be a little bit behind. Christmas is coming, Kenny. It’s going to be here before you know it and we got to get ready for that.
[9:17] As the timing, when you’re going to be talking to your congregation about year-end giving, so you’re right. Because Giving Tuesday is the first Tuesday after Thanksgiving, it’s the perfect place to be the launching point for your year-end strategy. And if I could, I would encourage anybody, it’s a free download, on the Generis website, we got a free year-end giving guide. Look for the year-end giving guide. It is an awesome tool that gives you from start to finish what you need to do to put together a really effective year-end giving initiative.
[10:48] Anytime I hear a church leader say, “I am afraid if they give that money there, they won’t give it here.” I want to remind that guy that the money we’re talking about doesn’t belong to you, it doesn’t even belong to them. It belongs to God and people need to do with it what He wants them to do.
[12:00] One of the core strategies that we have at Generosity Labs when we’re coaching end-of-year giving programs is when you name it and claim it, your campaign, we suggest there’s three parts. One is, you need to identify a project that is internal to your church, something that’s really inside the building. Then, name a project that’s inside of your building but outside of your community, that’s local. And then name a project that’s global. And Giving Tuesday could fund one of those pieces easily, right. What’s good about that is that there are people that are motivated to give to each of those.
[13:33] When you’re thinking about giving in the church, you want to challenge people to prayerfully give what they believe Lord wants them to give.
[14:07] So, whenever you offer a specific number like that, you have to be careful about the fact that you’re hitting some people and missing everybody else.
[14:49] One of the things that Giving Tuesday could do is you can give everybody a low number. Just because you want to get them involved. Just because you want to get them going. Just because it’s not about raising a huge amount of money. Sometimes, a strategy like Giving Tuesday could be just to get not-yet givers to start giving for the first time.
[15:15] Most in our churches, everybody could give a $25 gift. And maybe, that’s going to be your goal is to get more people involved as opposed to raising a huge amount of money.