Tune in to today’s quick episode of Generosity Labs with Kenny Jahng. Kenny discusses an article he found on REACHRIGHT that was 37 statistics that you need to know for 2019. Kenny focuses on three of those points related to tithing through digital giving to share his opinions on this topic.
Hey friends, this is Kenny Jahng and we are back again with another quick episode. I was surfing the web and came across this article on REACHRIGHT, 37 statistics that you need to know for 2019. 37 church statistics and it’s a really interesting round up of all different types of church that’s. And there’s a couple, three of them that I want to call out a number nine, they talk about small portion of tithers and I think it was really important to take note. They say only 10 to 25 percent of church members are tithing regularly. What does that mean? That means that the majority of people, 75 percent or more, you have an opportunity to really cultivate the discipline of tithing. This is something that I think you need to look at as a very positive opportunity in front of you. Number 10, outline something else that’s even better. Online tithing of those options boost the activity of tithing. Right? So a nonprofit source studies says that offering online tithing options, increased timing by 32%.
What does that mean? It means that the majority of people are not tithing right now that are coming to your church and one of the ways to increase them, the tithing activity is to actually just offer online tithing options. Digital giving is something that your church really needs to invest in and make as easy as possible. And, you will be rewarded for that. Basically, it’s well worth investing in online giving solutions. The next set of stats that is pointed out as in point number 15 in this article, and it basically is a little bit mind blowing, I think to a lot of people when you think about it. If you think about when people give to the church, you would think that most of the given activity happens on Sunday morning when the offering plate is passed. There’s a study here that says the single biggest day well of giving is actually not on Sunday. 67 percent of church donations happen throughout the rest of the week, Monday through Saturday.
It’s not actually on Sunday. When online digital giving options are present. That means people prefer to support and give to your church when it’s most convenient to them. And it’s not Sunday morning. It’s not by check, it’s not when the offering plate comes around. And so, it’s quite interesting to see this statistic in hard cold numbers and hopefully that will wake you up and your team to say we need to figure out how to make it as easy as possible for people to give and support the cause that they love and have affinity for. And that’s our church community. Another really interesting stat here that really supports the idea that you have to look outside of that offering plate on the one hour during Sunday morning is that 30% of the donations actually come in between the time periods of 9:00 PM and 6:00 AM.
Let me say that again. Thirty percent of donations to the church when you offer online giving is one of the options comes through 9:00 PM to 6:00 AM. People are giving online on the app mobile digital text giving. They’re doing the activity of supporting the church financially, not during the day, not on Sunday morning, but a significant portion of the people are actually rather do it in the evening or throughout the night or early in the morning. And so this really says, “hey, you need to embrace digital giving, you need to embrace online giving, you need to embrace text giving”. All of it is a must, because if you want people to give more and you want people to tithe more, these are three just sets of stats that I think you need to look at to start to really reconsider your giving and financial stewardship approach to making sure that your people have the options available to them, but also that your ministries are fully funded and supported so they can do what you’re planning to do throughout the rest of the year.
So that’s a quick roundup of a couple of stats from this great article. 37 church statistics need to know in 2019. I’d love to know your response and if you have any Aha moments listening to these statistics, it’s something that we need to really think about when we make data driven decisions usually gives us much better confidence. In terms of leaning into things that are new and uncomfortable and digital giving, mobile giving. That might be something that’s not something that you guys have embraced to dates. But we’ve turned the corner, we’ve turned the page into 2019 and here at Generosity Labs, we want to help you make those decisions and make those next steps into helping your congregation give in a way that lets your ministry flourish for the purpose of outreach, for the purpose of your community and for the purposes of exalting God and Jesus what He has in store for your community and the people that you are influencing throughout your zip code. So, my name is Kenny Jahng. This is the Generosity Labs update on the podcast. We would love for you to drop a comment on our blog. You could go to generositylabs.org or a fall on the podcast and let us know what you want to hear about in terms of helping you flourish your digital giving and a culture of generosity across your ecosystem Thanks listening, catching you next time, have a Generosity Labs.
01:21 number nine, they talk about small portion of tithers and I think it was really important to take note. They say only 10 to 25 percent of church members are tithing regularly. What does that mean? That means that the majority of people, 75 percent or more, you have an opportunity to really cultivate the discipline of tithing.
01:49 Number 10, outline something else that’s even better. Online tithing of those options boost the activity of tithing. Right? So a nonprofit source studies says that offering online tithing options, increased timing by 32%.
What does that mean? It means that the majority of people are not tithing right now that are coming to your church and one of the ways to increase them, the tithing activity is to actually just offer online tithing options.
03:07 number 15 in this article, and it basically is a little bit mind blowing, I think to a lot of people when you think about it. If you think about when people give to the church, you would think that most of the given activity happens on Sunday morning when the offering plate is passed. There’s a study here that says the single biggest day well of giving is actually not on Sunday. 67 percent of church donations happen throughout the rest of the week, Monday through Saturday.
03:42 And that’s our church community. Another really interesting stat here that really supports the idea that you have to look outside of that offering plate on the one hour during Sunday morning is that 30% of the donations actually come in between the time periods of 9:00 PM and 6:00 AM.
For today’s episode, Kenny Jahng talks about an interesting article from Market Watch entitled, How to get narcissists to give money to charity.
Listen as Kenny shares his two cents on taking advantage of Giving Tuesday plus on getting Narcissists to give on this special day.
Check out the video below!
Hey friends, this is Kenny Jahng with Generosity Labs and we are on our countdown to Giving Tuesday which is November 28, 2018. For those of you who just joined us and don’t know what giving Tuesdays we have Thanksgiving and then the Friday afterwards is a coma day before, better known as actually Black Friday, right? So when you wake up from your food coma and you’d go out at 5:00 AM or 4:00 AM or now 2:00 AM or even the day before to get those Black Friday deals and then you have the weekend and then you go back to work on Monday and you actually don’t do work because it’s Cyber Monday. That’s when all the deals happen online. And you’re going to continue your Black Friday shopping craze for Christmas online at work. And now the Tuesday after Cyber Monday has been designated as Giving Tuesday.
So if you have any money left over, nonprofits around the world are banding together using this as a day to mark for generosity and giving to causes. And this is the time for your organization, whether it be a nonprofit cause driven or Christian organization like a Church to jump on the bandwagon and take advantage of Giving Tuesday. One of the things that we always say is that Giving Tuesday does not cannibalize your end of year giving campaign, but rather should be looked at as something to kick it off. Use it as an excuse to talk about giving in November as you go into the final month of the year. And one of the things that we talk about Generosity Labs is psychology as well as positioning and messaging on how to get people to give to your cause. Today, there’s an interesting article in Market Watch that has come up and I just wanted to share with you, it’s called How to get narcissists to give money to charity, which is really interesting.
Narcissist, they’re not known for their empathy, but this trait can be exploited for good. And so it was a quick and interesting article. Just wanted to share with you some of the learnings that they talked about based on a study that was held with different personalities and the relationships with charities. So, one of the most important things. This is a very short article. They do note that charitable giving has been on the rise. We’re seeing a record giving levels for nonprofits. In fact, there was a 3.9 percent increase between 2015, 2016. I know there was an increase in Giving Tuesday giving between 2016 and 2017. And there’s definitely going to be one this year between 2017 and 2018. Because, this is just something that we need to think about in terms of all communications and messaging for donor development.
How do we take advantage of the increased generosity of Americans if you’re in our country? So, back to the title of this is talking specifically about narcissists. That profile or persona of community members in your ecosystem, they too can be tapped in terms of becoming a financial supporter. And one of the most important paragraphs here, and I’ll read it out loud, it’s charitable giving, is about having empathy, recognizing and responding to the needs and emotions of other people according to the co author of this study and an associate professor of marketing. So what our room says is, this is the most important part, narcissists have difficulty with that by having empathy for other people so they’re not going to respond to those appeals that require the receiver, the audience member of the target audience to display empathy in order to open up their checkbooks.
Narcissists have a difficulty with that. So instead, asking them to imagine themselves as the person in need can help elicit a response in terms of giving. So, this is a very important thing. Narcissists have difficulty with that empathy characteristics. So asking them to imagine themselves as the person in need, can help elicit genuine concern and thus, donations. Now, this is a study by these two professors, in terms of consumer psychology behavior at the University of Cologne. They had over 1,300 people, you know, in that study, in looking at their responses to different charitable appeals. So this is just something that I want to remind you when you have a diversity of call to actions and different messaging that targets sub audiences, right? We talked about the SWAT framework of targeting, define your sub audience, figure out the win is for them. Then you can talk about different actions or activities to involve them in and the specific tactic or technology in order to elicit a call to action.
These narcissists that are a subgroup of your community can be appealed to in a way that puts them at the center of the cause, the need, and that’s when that will trigger some genuine concern on their part and then open up their pockets. So, interesting article on Market Watch, How to get narcissists to give money on charity. Would love your thoughts, leave some comments and some questions. In the meantime, check out GenerosityLabs.org. Again, send us your questions. We’re going to do a roundup Q and A episode really soon. Would love to have your question in the pile of questions that we go through, just submit it using the contact form at GenerosityLabs.org. I’m Kenny Jahng. We will continue this march to do Giving Tuesday on November 28th with more tips, more questions, and answers, more resources as we get closer to that date. Remember, generosity begins with you.
Kenny: Hey, welcome back, friends. This is Kenny Jahng, host of Generosity Labs podcast, where we talk about stewardship, giving and non-profit funding for churches as well as ministries. One of the things that we typically do is talk to pastors and other church leaders. Today, I’m excited because we’re going to pivot a little bit on the conversation. I brought on today as a guest, Jason Altman from Enterprise Holdings, an organization in the marketplace so, that we can get a look on the inside of how corporate America and the marketplace is really looking at social good about volunteerism and other things related. So, welcome to the show today, Jason. Great to have you here today.
Jason: Hey, thanks Kenny. Thanks so much for having me.
Kenny: So right off the bat, let’s talk about, who you are, what you do, what’s your role at Enterprise Holdings? So, give us the 30-second rundown of Enterprise Holdings and your role there at the company.
Jason: Well, Enterprise Holdings provides a complete transportation solutions to large organizations right down to individuals. You probably know us best from enterprise rent-a-car or a car rental division. We’ve got an enterprise, national and LMO. I’m the regional vice president over central New Jersey in Staten Island. So, I’ve got responsibility for other stores and individuals that serve those markets.
Kenny: Nice. And, one of the things that I think people don’t understand is that, you are more than just car rentals, right? As the transport systems. Why don’t we just talk about that first, just for a second. What are some of the other things that you guys do? And then, also, the profile of the company itself is a little bit different. It’s not a public company, right?
Jason: No, it’s privately held. So your first question, when I say complete transportation solutions, we’ve got a leasing division, fleet services. Gosh, we’ve got a car-share, you know, ride share. We’ve got a bunch of different divisions of the organization up to and including a retail car sales. We actually sell our cars if you’re in the market.
Kenny: You guys are one of the largest re-sellers of cars in the country, right? That’s a little bit unknown fact. A hidden gem, basically. And then your structure, you are not a public company. You are private companies still, even though it’s a behemoth of the brands that you own. It’s quite amazing that you’re still private.
Jason: Yeah. Privately held. One very committed family out of St Louis, Missouri.
Kenny: That’s one of the things for me, my radar went off a little bit because it is one of those stories that because it’s private because it’s family-driven then culture and values usually come into play in a business setting. Is that something that you can share with us? What’s the uniqueness of that which has helped enterprise flourish from that perspective?
Jason: Yeah. The company was certainly founded on a set of values and the larger we got becoming this behemoth, this you say, you know, ownership got concerned that we were straying from those values. So they established a set of criteria which really measures the operators against the degree to which they live and exhibit those values. And a lot of that involves supporting the communities. We serve to do good. But there’s certainly operations and other things, but a great deal of it has to do with corporate social responsibility.
Kenny: Yeah. So that’s the Buzzword I want to talk about today because many people assume that these giant corporations are just about profit and there’s these other, I think, there’s a subset that’s growing. Some of it just out of authenticity and some of it purely copycat, right? That this phrase CSR, corporate social responsibility is becoming a little bit like how recycling or fair trade or all these other things have become commonplace and now embedded in many corporate cultures. Corporate social responsibility is one of them being local, being invested in the communities that you serve and that you’re present in. How do you define that and what does that mean for you as an executive? How are you living out that corporate social responsibility?
Jason: It’s in your soul, right? It can’t be a buzzword. Like anything in our business, it needs to be a strategic, well-thought out and most importantly, well-executed. So, in my business, well, Enterprise globally partners with the United Way Worldwide and I sit on the board of the United Way of Ocean and Monmouth counties and this gives and creates a wonderful portfolio of giving and volunteering opportunities for my team. We’re finding Kenny that our current and potential employees that this really resonates with them. Working for a company that affords them the opportunity to support their communities to feel more connected to them is really, really important. So, we have your lead campaigns, we have events, we monitor, we measure, the company invest. There’s a matching that takes place.
Kenny: Is there like a corporate foundation or something like that?
Jason: Absolutely. With the United Way in particular is a wonderful mechanism. It’s almost corporate social responsibility in a box, right? If you’re an executive out there and this resonates with you, right? You understand it, appreciate it. It’s not a buzzword. We need a strategy that these folks, we, can help with that. I mean they are a committed collaborative, doing a great work. And frankly, they could use a hand. We could use that.
Kenny: And so, one of the things that you talked about is that I think in our pre-interview chat, you were talking about how Enterprise is one of the largest recruiters of a specific demographic. Can you share a little bit about that?
Jason: Yeah. What we are, in fact, one of the largest recruiters of college graduates.
Kenny: And this portion is a recruiting benefit that is mentioned upfront. Is that what you’re saying?That this comes up consistently, that people who are looking for jobs are not just looking for same dental benefits or a parking spot or whatever, that they are actually evaluating their opportunities as to how and what are the opportunities that you guys are doing in the community as well.
Jason: Absolutely. When we interview a candidate and say, “Do you have any questions for us?” Increasingly, they’re asking about, “Hey, what are you doing in the communities? How can I, as an employee, get involved in that?” And, it resonates. It really does. It has become a big part of our recruiting strategy.
Kenny: Now. So, your company and your personal time is now invested in this United Way of Monmouth county. Is that correct?
Jason: Monmouth and Ocean county.
Kenny: Monmouth and Ocean county United Way. What are some of the things that you’re seeing that organization is doing really well, that the community itself would be missing if they were removed from the equation?
Jason: Yeah, that’s a great question. First of all, just unique to the United Way. They do a wonderful job at collaborating, bringing in organizations whether from the business world or non-profit. It’s interesting. Guys like me who are involved in a non-profit sector quite a bit and it’s a crowded space. There’s a lot of people competing for attention to the same dollars. And what’s unique about the United Way is how, in spite of all that, they will collaborate. So, by way of example, and this speaks to your second question, when hurricane Sandy hit.
Kenny: Yes, that was a huge, huge impact on our state.
Jason: Right? And, our CEO, Tim Hern went to another non-profit now Fulfill, its called and said, “Listen, we’re doing work at a financial service center, but we need you to take over the tech support so that I can concentrate my time, energy and effort and long-term recovery.”, right? Which is where the United Way needs to be. We need to stand in that gap. And, you know, he brought in another organization to do that. And I thought, that was a brave thing to do, was the right thing to do. And that partnership between Fulfill and the United Way of Ocean and Monmouth county exists even today at the financial service center.
Kenny: That’s a very unique strategic approach to a non-profit social service work, right?
Jason: Yeah. I certainly thought so. And there’s a lot of examples of this. It’s really mobilizing and bringing all the resource you can to bear on some of the issues that face Monmouth and Ocean county. So, it’s making a real difference.
Kenny: Now, United Way, great brand name, great exposure, a lot of awareness. I’m sure there’s a lot of brand recall as what we say in the communications marketing space. Does that organization that you volunteer with have trouble or not trouble but, are there still a huge efforts for a reason, volunteer troops and also financial support or are people lined up outside the door and because everyone knows that people are writing checks left and right without much heavy lifting on the internal side.
Jason: Yeah, it’s a great question and right. It’s certainly a well recognized brand but localized and so, I can certainly speak to the United Way of Ocean and Monmouth county. But listen, there’s a lot of people supporting it. We’re appreciative of all that help and support, but frankly, we do need more. I’d love to see a more corporate involvement in it and we’ve certainly seen an evolution in corporate social responsibility. We talked about it a little bit before.
Kenny: And that corporate social responsibility, is it only just, “Hey, we’re going to partner with you”, I mean, I’m just going to write the checks or is there more to it?
Jason: Oh, there’s so much more to it, especially with the United Way. So again, it’s a portfolio of giving, but also volunteering. So, we run a lot of team building type events with our guys and our friends at United Way will help with that. They will support that. They will attend all the events that they really mix it up with with our team. It makes our guys feel great about the work they’re doing. They are proud of it. And the really cool thing about the United Way is you could tell these guys really, really appreciate it. Nothing gets taken for granted. It’s a really neat thing to be a part of.
Kenny: I mean, there’s a reason why the United Way is the United Way. Its history that it’s embedded in communities, right? That I think structurally top down inside out, there must be something good that really is proper and the structure set up is really well. In today’s environment, there is so much competition for volunteers, for dollars, for staffing even in the non-profit world. And so, it’s really interesting to have your inside peek as to why and how this specific United Way in New Jersey is operating, et cetera. Is there anything else that you can share with us about the United Way in particular that you were involved in Monmouth and Ocean county?
Jason: We talked a little bit about a financial stability and the resource center at the Freehold mall. You know, recently, I had an opportunity to spend time with another group and one of the things that United Way is interested in working towards is helping kids through school readiness and reading proficiency. It may interest you to know Kenny, that sixty percent of kids in low income families don’t have access to children’s books. And listen, I’m a father of two, I know you’re a father, right? You almost can’t imagine a world where that exists, but it is happening right here. So, you know, through United Way with help from a lots of businesses, new individuals in the community, what we’re out there, getting these kids started on the right trajectory. But, it’s got to start early, it’s got to continue and we’re going to need some help. That’s just another example of the great work that we’re doing.
Kenny: Well, so one of the things that we ask our guests that come into the show is, “Hey, look, if you had a magic wand and you could wave it and do something really on your own personal wishlist for this non-profit, what would it be? What’s the one thing that these guys of United Way of Monmouth and Ocean county are doing really well that you want to turbo charge? Or what other parts of that program that you’ve seen? What would you like to see happen in 2018?
Jason: Well, to be honest with you, I just like more people to get involved. And, that level of involvement can vary. Check us out, commit to learning just a little bit more about the organization of Monmoth and Ocean County, the work that we’re doing. I think you’ll be moved. I think it’s just learning more will serve as a call to action and no action is too small. Listen, if you want to, put a CSR program together, similar to what I do with my organization, we are happy to help with that. If you want to make a personal donation that no matter how slight it is, everything’s gratefully received, but I’d start and settle with just learn more about what, what we’ve got going on.
Kenny: That’s a fantastic call-to-action. Jason, thank you so much for being with us today. One of the reasons we brought you on is to really see and hear you articulate just the authenticity that you have on the corporate side, but also understand from the non-profit side of the people and the partners on the street doing the heavy lifting of the work in the social service agencies like the United Way of Monmouth and Ocean county. And just seeing their approach to things I think is,it afforded as a view today that we typically don’t have. So, I really appreciate that. Thank you. Thank you for sharing that with us today.
Jason: My pleasure. Thanks for the opportunity.
Kenny: And one last thing. If people want to get in touch with you after the hearing about this topic that we’ve talked about called corporate social responsibility, what’s the best way for them to do that?
Jason: Well, sure. You can go to the United Way of Monmouth and Ocean county website, or you can contact me directly. My email address is email@example.com. Either way. We’d love to hear from you and happy to help.
Kenny: Well, thanks again for coming on the show and thank you to our listeners here for taking the time to sit down with us and listen to a little bit different of a pivot of the conversations that we typically have. One of the things that is I think great about hearing Jason and his perspective from Enterprise Holdings and involvement at United Way is that this is something that we need to be paying attention to and this is something that more and more of our culture and marketplace, especially as we’ve talked on this show many times about the next generation moving up in leadership across all the sectors of our society and culture. This is something that we really need to be paying attention to, so really appreciate you’re dropping some comments below or reaching out to us on our website, generositylabs.org. Thank you so much again for paying attention to this worthy topic for us today. One of the things that we appreciate you, is also funding us up and leaving a rating and review on iTunes, Stitcher radio, or the Tunein network for this podcast so that other people can be invited into this conversation. ‘Til next time, I’m Kenny Jahng, host of the Generosity Labs podcast. Thank you so much for being with us. Be Good and be generous this season.